RCI St. Lucia
posted on October 09, 2013 10:18
An alignment of effort and agendas between the Saint Lucia Health & Wellness Retreat and the annual Yoplait Walk for Cancer aims to heighten awareness leading to behavior change in lifestyles and life choices. Importantly, integrating Health & Wellness Retreat participants with the mass resident crowd that is expected to turn out to walk for cancer will reinforce the message about cancer awareness.
Public Relations manager at the SLTB John Emmanuel says with the Health & Wellness Retreat coinciding with the Yoplait Walk, the partnership between the Saint Lucia Tourist Board (SLTB) with CFL, also leverages the promotional machinery of one event in support of the other.
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