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On the heels of Rainforest Seafood Limited’s announcement of its pledge to invest over $1M in the fight to protect the highly threatened parrotfish population, Sandals Resorts International has come on board with the launch of its “Save the Parrotfish, Save Our Islands” Campaign.

Adam Stewart, the company’s chief executive officer said it was important for the company to play a role in addressing what is becoming an increasingly troubling situation. He said, “The decreasing parrotfish population is something we need to be concerned about. What we all need to understand is that with a decline in parrotfish stocks our marine life, coral reef ecosystems and our tourism product is threatened. This is something that will affect everyone living in this region if we don’t actively address it.”

Stewart also revealed that the company had long taken a decision to stop purchasing and preparing parrotfish in all its restaurants across the Caribbean and had moved to introducing alternative dishes. In its announcement recently, Rainforest Seafoods Limited, the Caribbean’s largest distributors of seafood, also revealed that it no longer participates in the procurement, production or sale of parrotfish.

Sandals’ efforts will incorporate a region-wide educational campaign with special focus on communities surrounding its resorts as well as internal campaigns among team members at all its properties. The efforts will be spearheaded by the resorts’ Environmental Health and Safety Managers and will include a mix of public education campaigns to be fueled through newspaper and television publications and appearances, jingle competitions challenging the public to create a catchy jingle encouraging people to stop eating parrotfish and training sessions with residents and fisherfolk in resort communities across the region. Among its staff the company will create awareness and encourage action through training sessions with team members, the appointment of ‘Parrotfish Ambassadors’ on each property and a poster competition among team members at all our resorts.
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