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Media professionals in St Lucia are reacting to efforts by social media network Facebook to crack down on fake news.

Facebook has broadened its campaign to raise awareness about fake news, by publishing adverts in the UK press. The ads carry a list of 10 things to look out for when deciding if a story is genuine.

They include checking the article date and website address, as well as making sure it isn't intended as satire. Facebook is under fresh political pressure to tackle fake news in the run up to the UK general election. A recent investigation has found the social network played a decisive role in both the US election and Britain's EU referendum last year.

Newspaper publisher and Talk show host Rick Wayne believes that, while the fake news phenomenon has become more refined it is not new. He adds that while i5t is something for the Media Association of St Lucia to come to grips with, there is not much that can be done about it.

Meanwhile, Veteran broadcaster Jerry George has also supported the move by Facebook, noting that it is a timely effort in light of an increase in citizen journalism.

George has also called for legal sanctions specific to online and social media that will guide content dissemination.

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