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The Saint Lucia Tourism Authority has appointed Cybelle Brown as its new Chief Marketing Officer.

Ms Brown is a Saint Lucian who started her career in the Saint Lucian Tourism Business and propelled to become a senior executive at Viacom in New York.

Her career in Tourism started with the Saint Lucia Tourist Board where she ran the St. Lucia Jazz Festival and later developed and managed a family business, Stonefield Resort.

She then led the Eastern Caribbean marketing for Air Jamaica Vacations before moving on to become a media executive with Viacom.

Her recent return to Saint Lucia to support the family business has resulted in a repositioning of the resort to a boutique health and wellness destination and it has quickly become a success in this rapidly growing tourism sector.

Ms. Brown has over 17 years of sales, marketing, branding and business development experience.

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