RCI St. Lucia
posted on June 10, 2015 12:06
The Caribbean Premier League (CPL) today announced the appointment of Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, as the new Title Sponsor of the league for a period of one-year.
With this sponsorship, the much-awaited third season of CPL will be known as the ‘Hero Caribbean Premier League’.
Synonymous with some of the marquee sports partnerships in India as well as globally, New Delhi (India)-headquartered Hero MotoCorp has for long had a steadfast commitment towards promoting various disciplines of sports including cricket, golf, football and hockey.
Hero has been associated with cricket for over two decades in various capacities. In 2007, Hero was the Global Partner of the ICC World Cup, held in West Indies. In CPL 2014, Hero MotoCorp was the Presenting Sponsor of CPL teams, St. Lucia Zouks, and defending champions, Barbados Tridents.