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Saint Lucia’s main engine of economic development– the vital tourism industry continues its impressive growth trajectory with further gains for the opening month of 2015.

Following a record breaking 2014, tourism officials are further basking in news of double digit growth in the island’s stay-over arrivals.  For the month of January, visitor arrivals grew by fourteen (14) percent to reach a total of 31,541; the largest number of arrivals ever recorded for that month, beating out the 28,220 arrivals recorded back in 2005.

The island’s main source markets, the United States and Canada, contributed the largest share of growth for January. Arrivals from the US increased 32 percent from last year’s figure, whilst arrivals from Canada grew by 24 percent, an upsurge officials at the Saint Lucia Tourist Board attribute to robust marketing campaigns and targeted promotional activities.

Another contributing factor to the growth in arrivals was the 11% overall increase in airlift to Saint Lucia.  The US market alone saw a 38 percent increase in seats, whilst there was a 44 percent increase in seats from Canada.

Tourism Director Louis Lewis says as encouraging as the figures are, the SLTB is aggressively executing additional marketing strategies designed to further spur growth in the vital North American market.
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