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A new direct service flight from Chicago to St Lucia has added to the competitiveness of the destination and increased demand for St Lucia as a preferred destination.

That's the sentiment expressed by the Director of Tourism Louis Lewis this morning.

He says it will now replace a chartered service that came to St Lucia weekly from the US destination about 15 years ago.

Mr Lewis notes that the newest development serves as a further boost to the industry which has been performing well for the past two years.

Mr Lewis announced that the new non stop service flight comes in addition to other flights by US Airways.

The United States continues to be the largest and strongest travel market for St Lucia.
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