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Officials at the St Lucia Tourist Board say the recent increases in tourist arrivals to the island in the first half of the year, has everything to do with strategy.

According to the Director of Tourism Louis Lewis, the formula has been driven by numbers and selling them to the major source markets effectively through the rigorous campaigns overseas.The comments come following an evaluation of visitor arrivals for the first half of the year with May and June registering record highs.

Mr Lewis notes that the assessment for July is still ongoing however the expectation is that the performance for last month will be just as favourable.

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