View Article

A Veteran Sports Broadcaster is keeping up the pace with plans to boost visibility for the Darren Sammy Cricket Grounds and St Lucia.

Joseph Reds Pereira is seeking to use the upcoming test match fixture between West Indies and India to drive visitors to the island.

He notes that the idea is to use sports as an effective marketing tool, using the expertise and resources of the St Lucia Tourist board.

Meanwhile the Public Relations Manager at the St Lucia Tourist Board John Emmanuel says the initiative has received the full backing of the SLTB. The endorsement came on Wednesday when the two parties presented progress report to the media.

The test match is expected to be held later this year
Actions: E-mail | Permalink |

Post Rating

© 2018 by RCI St. Lucia   |   Login