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The Sneaker Day initiative conceptualized by the National Insurance Corporation has been recorded as a major success according to officials there.

Communications Officer MacNaughton McLean says several members of the business community have embraced and latched on to the idea giving it their own unique spin.

The initiative which promotes wearing sneakers instead of regular shoes to work is aimed at encouraging people to get more active even while they are at work.

McLean says the hope is to also see a reduction in the number of applications for sickness benefits from the NIC and the creation of a healthier work force.

The initiative was sold on a national level for the first time this year  
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