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Tourism partners across a wide spectrum of the industry are in line to benefit from training in key frontline areas designed to better target the British market.
The training, taking the form of a series of workshop seminars, comes as a direct result of a partnership involving the Saint Lucia Tourist Board, the Association of British Travel Agents (ABTA) and UK charity Travel Foundation.

Taking place From February 3rd -4th in the north and then again from February 6th -7th in the south, the training will include hoteliers, excursion providers, destination management companies and taxi drivers. Both entities will be presenting on ideas, trends and opportunities to improve and thereby increase visitor expenditure and passenger traffic to the island particularly from the United Kingdom market.

Public Relations Manager at the St Lucia Tourist Board John Emmanuel says the programme will also see the introduction to a training manual on how to design and then sell excursion products to UK tour operators. Over the following five months, there will be ongoing support offered electronically from the Travel Foundation to help grow on-island businesses.

With 13 weekly flights, and plans to boost revenue and passenger traffic from the UK to Saint Lucia, it is important to review how Saint Lucia meets the needs of the British guests and additionally to get an update from the UK industry.

As part of the overall programme, industry partners will also benefit from training in Crisis Planning and Management on February 5th. Topics to be covered include What constitutes an emergency situation; Impacts on a destination, local population and the travel industry; Why plan for a Crisis; Managing a Crisis or Emergency situation and Post Incident Management focusing on Customer Care, Destination Support, Staff support, and Review of emergency procedures.
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