Radio Caribbean International has a history of serving audiences in St. Lucia and the Caribbean. From its inception in 1961 in the pioneering days of commercial radio in the region, RCI has always been able to meet the demands and needs of advertisers and satisfy our listeners at the same time.
Our primary audience is spread almost equally between men and women, 20-34 years. In the last SYSTEMATIC Electronic Media Survey (November 2002), RCI was the only station to gain market share and listeners consistently throughout the day. All other station lost listeners.
The station’s sales department has a simple philosophy – all businesses, from the largest to the smallest – has a right to advertise. We see ourselves as facilitating this basic business requirement… by offering special packages to different size businesses and throughout the year.
Below are our published rates for short-term advertising. Rates change depending on a variety of factors. The Best thing to do is to contact our Sales Department for more information. Call: Liz Hinkson or Juanita Bretney – 452-2636.
Volume discounts are offered on amount of money spent and the saturation of daily spots.
RCI has a deal for you and your business and we guarantee that our rates will be most competitive. If you want the best rate, you can always bring us a signed/stamped invoice from a competing local radio station and we will work out a deal to beat that price!